5 (easy) ways to grow your email list


Have you started growing your email list yet, Reader? If you haven’t yet, consider this your sign to start!

I get it, as a business owner, you’re wearing a lot of hats, and it can feel like you’re being pulled in a million different directions. But if there’s one thing that should win a spot at or near the top of your business priority list, it’s an email list.

Why, you may ask? Because email marketing remains one of the highest performing marketing channels with one of the best returns on investment. The size of your email list typically runs parallel to the size of your revenue!

Ok, so you get that growing an email list is important, but still, how the heck do you do that? It’s not like they taught Email List Growth 101 in school…

Thankfully, it’s really not all that complicated. Getting people to sign up for your email list is just like selling them a product – you offer something of value, but instead of asking for money in exchange, you ask for information (an email address).

So, what valuable thing can you offer to entice your website visitors to sign up for your email list?

You need a lead magnet!

A well-designed lead magnet (aka opt-in or freebie) offers real value to your audience and gives them a little taste of what you can do.

Usually, it takes some trial and error to figure out which types of lead magnets attract your audience best. But this week, I’m giving you a jump start on the process with my top 5 lead magnet ideas.

And since I’m a doer, I’m also sharing the exact steps to get each of these lead magnets live on your website! If you’ve been overwhelmed by the prospect of starting or growing your email list, this one’s for you.

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